Services Menu:
Stakeholder Engagement
Campaign Management
Personal Brand Strategy
& MORE
Business Strategy.
Smart business strategy is the foundation on which value is built. These Guys I Know provide flexible, focused solutions to help innovative businesses and individuals develop, launch, and grow smart ideas. We work with businesses at all stages - from seed and start up through to enterprise and international business. We deliver ideation through to execution and beyond. These Guys I Know Strategy work is focused on developing and implementing plans to achieve specific and meaningful outcomes for clients. We are laser focused on outcomes and use many different tools to achieve this. Our strategic work is bespoke, of course, to suit different client needs and various sectors. We have worked across many industries including sports, media, architecture, urban development, transport, tourism, healthtech, fintech and more. Ultimately, we are looking for sources of competitive advantage and ways to create lasting impact. Our approach blends deep market insights, creative problem-solving, and practical execution to ensure strategies drive real results - delivered with creative flair to stand out in the market, inspiring and engaging stakeholders.
Brand:
Strategy & Development.
We believe in the power of brand to build strong businesses. We are experts in brand and have been involved in some of the highest profile brand launches in New Zealand - including entire television networks. We’re proud to have won awards for our work - individually and for clients.
We work with clients to build brands from scratch, strengthen brands in market and rebrand if necessary to realise new opportunities. All the while, we seek to support our clients on their own journey, providing clear strategic direction and toolkits - so they are confident managing their brand in the future.
There are lots of parts to “brands” - and lucky for you, we know them all! We’ll help you carve out and retain a strong position in market.
These Guys I Know have a deep understanding of brand strategy and build our work upon insightful and strong foundations to future proof your business. We enjoy sharing our knowledge of brand with those we work with. (First tip…a brand is not a logo!)
We focus on creating meaning in the market. And, we like a job well done!
Media:
Planning & Partnerships.
These Guys I Know was born out of the fast paced world of media, so we know it well. We understand the complexities and the opportunities media presents.
We work with clients to identify and leverage these opportunities. This involves media planning, to ensure you are placing your brand in the right environments (with the right reach & the right audience for the right budget). We also broker media & broadcast partnerships along with brand integration opportunities.
Over the years we have launched platforms, rebranded platforms & news services, created on demand offerings, grown audiences across platforms and supported production teams, delivering to market award winning TV shows from Bro’Town through to The Block.
As marketers we have overseen large advertising budgets and managed both national and international campaigns.
We’re usually pretty humble, but we can confidently say we are experts in the world of media - from mass traditional media through to niche content and digital platforms.
We can make your media budget work for you.
Content:
Strategy & Creation.
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Content is an incredible marketing tool for the modern age. Your market consumes content day and night - across multiple platforms - so you should absolutely take advantage of this. But without strategy - well, it’s just stuff. And the world has enough stuff!
We devise content strategies that deliver results. We help clients work out what to say and when to say it and of course why they are saying it in the first place. Then we’ll work out how.
From word wranglers to film producers our network extends across all areas of content creation - always built on strategy first, with a sharp focus on business goals.
Communications:
PR & Planning.
A well considered communications plan is worth its weight in gold. It can get you in the news, or keep you out of it, raise the profile of a founder, funds for your start-up, attract audiences and deepen engagement and loyalty.
These Guys I Know provide communications strategy second to none. We’ve won awards for it! Strong communication underpins all we do because it’s such an important tool. We work with clients to build their strategic story, then we help them tell it. We have delivered millions of dollars worth of press for our clients, although editorial coverage is just part of the mix.
We believe in the power of storytelling to not only attract customers, but also unify teams, strengthen partnerships and provide clear direction and momentum for business.
Marketing:
Strategy & Management.
Just quietly, we consider it all to be marketing, so it can feel odd to identify marketing as a stand alone service. That said, we do - for marketing purposes of course. We define marketing as tactics to effectively position your brand in market to achieve business goals.
With these Guys I Know you have immediate access to award winning marketers able to provide strategic direction and utilise all components of the marketing mix.
There are endless marketing tools & platforms available today. We are specialists in integrated marketing, putting together all of the parts to drive real results, making 1+1=3 so to speak!
As always, our marketing services offered depends on client need.
We can set overreaching marketing direction, develop specific marketing plan for projects (campaigns, launches, releases) consult on your existing plans - providing recommendations and support as needed, serve as remote CMO, an out sourced marketing team or support and coach your existing team.
We love to share knowledge. We are passionate about the power of marketing.